TargetX is an enterprise-grade AI propensity modelling platform that predicts customer purchase intent, churn risk, upgrade likelihood, and cross-sell opportunity with high precision.
Unify data, automate model development, and activate hyper-personalised campaigns across every channel — all without expanding your data science team.
284,000 customers scored · Updated 2 minutes ago
Propensity Models Enterprises Deploy on Day One
Improvement in sales conversion with propensity-guided targeting
Marketing ROI when campaigns are driven by AI propensity scores
More revenue from AI-driven hyper-personalisation vs. broad targeting
Average time to full live deployment across your organisation
No data science sprints. No months of waiting. TargetX's AI Factory automates the entire modelling pipeline end-to-end — so your team focuses on growth, not infrastructure.
Connect any data source — CRM, transactions, digital footprint, bureau, or alternate data. TargetX auto-cleans, validates, and derives 100+ predictive features with zero manual engineering.
A no-code AI studio builds high-accuracy propensity scorecards automatically. Selects the best algorithm, adds SHAP explainability, guards against overfitting — in minutes, not months.
Push propensity scores into campaigns, apps, or decision engines via API. Monitor model drift and performance continuously. Iterate 500x faster than traditional development cycles.
Whether you're in financial services, retail, or healthcare — any organisation with customer data can deploy propensity models that drive measurable growth.
Identify high-propensity loan and card segments to accelerate profitable portfolio growth and reduce acquisition cost.
Personalise offers and loyalty nudges at individual level to lift repeat purchases, basket size, and reduce wasted ad spend.
Predict upgrade behaviour and churn risk at the subscriber level. Intervene automatically before customers switch to competitors.
Anticipate bookings, preferences, and ancillary spend. Tailor bundles and upgrades that convert at significantly higher rates.
Predict patient or policyholder needs and personalise care journeys that improve adherence, outcomes, and renewal rates.
Every capability your organisation needs to move from broad segmentation to true 1-to-1 intelligent customer engagement — without hiring a data science team.
Identify who is most likely to convert, predict what they will respond to, and time each offer precisely — delivering campaign ROI improvements that broad-segment targeting cannot match.
Anticipate each customer's next likely purchase and surface relevant cross-sell and upsell recommendations that increase lifetime value without increasing acquisition cost.
Detect early disengagement signals days or weeks ahead of lapse. Trigger personalised retention offers automatically — before customers make the decision to leave.
Pinpoint the optimal channel — email, SMS, app notification, or in-person — for each individual customer. Allocate spend where it produces results.
TargetX is accredited by IMDA AI Verify and validated against MAS Veritas standards. Fully aligned with EU AI Act requirements — with transparency, fairness, and bias controls built-in as standard.
Push propensity scores into your CRM, marketing cloud, or campaign platform via REST API. Pre-built connectors mean you're live in weeks — not months.
According to McKinsey research on personalisation, companies that excel at hyper-personalisation generate up to 40% more revenue compared to peers relying on broad segmentation strategies. TargetX makes that level of individual-level precision achievable for any enterprise team — without hiring data scientists.
AI propensity modelling uses machine learning algorithms to predict the probability of a customer taking a specific action — such as purchasing a product, upgrading a service, responding to an offer, or churning. By analysing behavioural, transactional, and contextual data, organisations can prioritise high-value segments and deliver true 1-to-1 hyper-personalisation at scale.
Unlike traditional segmentation, which groups customers by broad demographics, AI propensity models score each individual uniquely — enabling organisations to predict intent, optimise timing, and personalise messaging with a level of precision that drives measurable commercial impact.
See how TargetX turns your customer data into hyper-personalised campaigns that deliver measurable conversion lift, reduce churn, and achieve 3x marketing ROI.
Join financial institutions, retailers, and enterprise teams already growing with AI propensity intelligence.