Campaign Console
Marketing, product and risk teams design, simulate and approve every challenge.
Make every good banking habit worth coming back for.
Challenges, badges, streaks, tiers and leaderboards that reward the behaviour your bank actually wants — digital adoption, saving, on-time payment, card use — with fair-play controls and a full audit trail.
In-App Experience
Progress bars, badges and streaks inside your existing mobile app or our white-label portal.
Events & APIs
Consume transaction and app events; return progress, awards and leaderboard data.
The customer experience
Illustrative screens with sample data. Your branding, rules and rewards apply.
What your customers see in the app
Progress, streaks, badges and rankings, embedded in your own mobile app through APIs or delivered through our white-label portal.
Pay with your card
3 of 4 payments this month
Reward on completion+500 pts
Ends in6 days
5-week streak
Deposit weekly to keep it alive
M
T
W
T
F
S
S
Streak bonus+2x points
Best streak9 weeks
First transfer
Saver
On time
Card pro
Top 10
1 year
1Falcon_772,840 pts
2Desert_Star2,615 pts
3Riyadh_Ace2,490 pts
14You1,320 pts
Mechanics
A toolkit of proven engagement mechanics
Combine mechanics freely. Each one is a configurable building block, not a custom build.
Challenges & missions
Time-boxed goals such as “make five card payments this month” or “set up a savings goal”, with single or multi-step progress.
Streaks
Reward consistency — weekly logins, monthly savings deposits, consecutive on-time payments — with grace periods you control.
Badges & achievements
Milestone recognition that customers can see and collect, from first digital transfer to a year of on-time repayments.
Tiers & levels
Progress through levels based on points or behaviour, unlocking benefits that match your product proposition.
Leaderboards
Opt-in, privacy-safe rankings using display aliases, scoped to segments, branches or teams (including staff programmes).
Rewards & points
Awards flow into the same balance as your loyalty programme, so a completed challenge can pay out points, vouchers or tier progress.
How it runs
From idea to live challenge in four steps
- 1
Design
Pick a goal, audience segment, eligible events and reward in the no-code builder.
- 2
Simulate
Run the challenge against sample or historical transactions to see who would qualify and what it would cost before anything goes live.
- 3
Approve & launch
A second approver reviews the configuration; the challenge is scheduled and published to the chosen channels.
- 4
Measure & adjust
Track participation and behaviour change in real time, then pause, extend or tune the challenge.
Fair play & governance
Engagement that cannot be gamed or lose control of cost
Caps & limits
Per-customer, per-day and per-campaign caps on awards, plus a budget ceiling that stops a challenge automatically.
Qualifying rules
Minimum transaction values, eligible merchant categories and exclusion of reversed, refunded or internal transfers.
Abuse detection
Velocity checks and pattern flags route suspicious accounts to a review queue before awards are released.
Maker-checker
Challenge creation, changes and manual awards require a second approver, with old and new values retained.
Audit trail
Every event, award and adjustment is recorded and attributable, so any balance can be explained.
Responsible design
Opt-in participation, clear terms, and no mechanics that push customers toward borrowing or spending they cannot afford.
Measurement
Illustrative sample data.
Illustrative sample data.
Prove the behaviour change, not just the clicks
Digital logins per customer per month
Participants vs. control group
ParticipantsControl
Challenge funnel
From eligible to rewarded
Eligible100%
Enrolled68%
Active52%
Completed37%
Rewarded36%
| Report | What it shows | Used by |
|---|---|---|
| Participation | Enrolment, active participants and completion rate per challenge and segment. | Marketing |
| Behaviour lift | Participants versus a control group on target metrics such as digital logins or card spend. | Product, Finance |
| Programme cost | Awards issued against budget, cost per completed challenge and projected liability. | Finance |
| Fair-play flags | Capped, flagged and reversed awards with reviewer outcomes. | Risk, Compliance |
Integration
Fits beside the systems you already run
The module consumes events and returns progress. It does not replace your core banking, mobile app or loyalty platform.
Core banking & app events
Event intake
Gamification engine
Loyalty & rewards
Mobile app & portal
- Event intake — transaction, app and product events through streaming, batch upload or API.
- Delivery — embed progress and badges in your mobile app via API, or use the white-label customer portal.
- Rewards — award through the Crux Loyalty & Rewards Platform or call your existing rewards system.
- Hosting — containerised, deployable inside the bank’s own infrastructure to meet data residency expectations.
Questions
Answered plainly
Is the gamification module separate from the loyalty platform?
It is a module designed to work with the Crux loyalty and rewards platform, so challenges can award points, tier progress and rewards from the same balance. It can also run on its own against your existing rewards system.
Can business teams launch a challenge without engineering?
Yes. Challenges, badges and streaks are configured in a no-code builder, simulated against sample data, and published through an approval step.
How do you stop customers gaming the system?
Fair-play controls include per-customer and per-day caps, minimum transaction rules, velocity checks, exclusion of reversed or refunded transactions, and a review queue for flagged accounts.
Does it work inside our existing mobile app?
Yes. Progress, badges and leaderboards are exposed through APIs for your own app, or you can use our white-label customer portal.
Can it be used for staff as well as customers?
Yes. The same mechanics can run internal programmes, for example branch sales or digital-adoption campaigns, with scoped leaderboards.
Is it Arabic-ready and aligned with Saudi requirements?
The customer experience supports Arabic with right-to-left layout, and customer data handling is designed with the PDPL in mind. Specific regulatory requirements are reviewed with your compliance team during scoping.
Next step
See a challenge run against your own customer segments
In a short working session we configure a live challenge, simulate it on sample data and walk through the approval, award and reporting trail.